Chloe McConkey

Chloe McConkey

Freelance Email Marketing & E-Commerce AssistantUnited Kingdom
+ Info


Pip Jamieson
Moses Wainaina
Israel Peters
Chloe McConkey

Chloe McConkey

Freelance Email Marketing & E-Commerce AssistantUnited Kingdom
About me
Experienced Email Marketing Manager with over 3 years experience in e-commerce and luxury brands, specialising in email marketing, planning and copywriting. - Highly proficient in optimising targeted email campaigns, conducting A/B testing, and automating email flows. - Skilled in using Klaviyo, Shopify, MailChimp, Hubspot and other tools to enhance customer satisfaction and drive conversion rates. - Dedicated to meeting your needs and taking ownership of your project from inception to completion. Let's work together and achieve something amazing!
  • Designed: Shopify 'Throw It In'
    Designed: Shopify 'Throw It In'Up-and-coming Tote Bag brand 'Throw It In' asked for a minimal website for the pre-launch next year in 2023. I assisted in setting up the Shopify store pages and products as well as using Canva to design some of the graphics for the brand.
  • Launched: Loyalty Programme
    Launched: Loyalty ProgrammeLaunched the brand's first loyalty programme to aid efforts in increasing customer retention and purchase rate. The loyalty programme itself also supported the brand's efforts to nurture a tight-knit and loyal community customer base.
Projects credited in
  • Edge of Ember
    Edge of Ember
  • In the Frow x Edge of Ember 'Paradise' Launch
    In the Frow x Edge of Ember 'Paradise' LaunchVictoria Magrath of InTheFrow collaborated on her second collection with sustainable and ethical jewellery brand Edge of Ember. For the PRE-LAUNCH, I was briefed to scout locations to shoot the Paradise campaign and secure a venue for a PRE-LAUNCH event. The Paradise Collection was born from 7 of Victoria’s most loved places she visited around the world that Victoria wanted to share with her 1.3 million followers. For the POST-LAUNCH, I created signature ‘Paradise’ mailers to send out to key pr
Work history
    Edge of Ember logo
    Edge of Ember logo
    Customer Experience LeadEdge of Ember
     - London, United KingdomFull Time
    Edge of Ember, is an ethical luxury jewellery brand that specialises in lab-grown diamonds and recycled metals. My main responsibilities included: Establish segmentation strategies mainly for targeted email campaigns to drive repeat sales and reduce customer churn A/B testing email and sign-up forms Optimise automation email strategy and map out new email flows based on priority segments Formalise the customer service ethos and processes Introduce Gorgias as an enquiry management programme (Macros, Rules, Help Centre) to optimise service and track KPIs General e-commerce and administrative tasks using Shopify Work closely with developers to improve the website based on customer feedback and customer journey mapping Design and launch a new Loyalty Programme using Loyalty Lion Manual customer outreach using brand partnerships and customer mailers to nurture customer relationships Onboard and train new members of the team on systems and processes Assisting with content creation for Instagram and TikTok Skills: Klaviyo, Gorgias, Shopify, Excel, Hubspot, Hotjar, Loyalty Lion, ShipStation, Global-E, Basic HTML.
    Quintessentially logo
    Quintessentially logo
    Travel ExecutiveQuintessentially
     - Portland Pl, Marylebone, London, UKFull Time
    Quintessentially, a luxury concierge company specialising in personalised and tailored travel experiences. My main responsibilities included: Acting as support for the sales team with booking processes Liaising with Sales Consultants on their sales and keeping a record of these Assisting the Sales Consultants with additional office tasks Creating detailed, often complex, itineraries for a variety of destinations and clients Liaising with worldwide hotels, lodges and ground agents Attending regular Travel Networking Events Liaising with Quintessentially Lifestyle Managers in order to surprise and delight clients Comprehensively capturing all client information and keeping Salesforce up to date Working to last minute and tight deadlines, in an accurate and time-efficient manner Skills: Salesforce, Excel.
+ Show more
  • Marketing
  • Social Media Marketing
  • Marketing Strategy
  • Brand Marketing
  • Digital Marketing
  • Brand Management
  • Email Marketing
  • Communications
  • Content and Media Writing
  • Content Creator
    2:1 (BA Hons) Human GeographyKing's College
     - Strand, London, UK
    A LevelRunshaw College
     - Leyland, United Kingdom
    Photography (B), Geography (A*), Geology (B) and Psychology (B)