Rakesh Makwana

Rakesh Makwana

Freelance Brand Designer | Available for hireLondon, United Kingdom
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Rakesh Makwana

Rakesh Makwana

Freelance Brand Designer | Available for hireLondon, United Kingdom
About me
Freelance Brand Designer & Art Director based in London I collaborate with illustrators, photographers, copywriters, videographers, and web designers, thus being able to offer a wide range of services to my clients. My mission is to help small to medium size businesses make an impact through smart design solutions. Available for collaboration.
  • T-Grooming Visual Identity
    T-Grooming Visual IdentityFashionable visual identity for the first venture in grooming, combining retro-inspired engraved illustrations with contemporary minimalistic logo, sleek typeface, bright colour palette, and conceptual product photography, with the ultimate mission to create a relatable brand image for a wide target audience while standing out in an over-saturated market through distinctive packaging and marketing solutions.
  • Pantone Universe x Smiley
    Pantone Universe x SmileyThe Pantone Universe x Smiley collaboration launched exclusively in the Summer of 2015 at the fully dedicated pop up in Boxpark – bringing together the world’s happiest brand and the king of colours. Collection comprised a complete range of minimal, yet super vibrant beachwear for men and women followed up with the launch of a ‘colette Blue’ limited edition available exclusively at famous concept store in Paris.
  • AIZNIC Brand Identity
    AIZNIC Brand IdentityThe Brief - Cinzia, a young Milan-based tailor about to start her new business, asked my help to build a brand able to stand out in the overcrowded fashion marketplace while incorporating her original vision: people-focused bespoke garments empowering and uplifting today’s women and men.
  • Curry Paradise
    Curry ParadiseIndian food plays a central role in the identity for this Brixton’s independent brasserie, as 3 key ingredients in the local cuisine are turned into powerful visuals by magnifying them and experimenting with contrasting backgrounds. A straightforward logotype, evoking classic architecture and traditional lettering, emphasises Indian conservative values to keep the brand relevant to its customer, while targeting a younger audience with its hip design. Gill Sans, a modern font paying homage to E
  • Pepsi x Smiley Concept
    Pepsi x Smiley ConceptThis concept was created as a sales pitch to use on behalf of Smiley. The brief given was to demonstrate how the two iconic brands could join forces whilst holding their own identities.
  • MELETIOU Brand Concept
    MELETIOU Brand ConceptI've had the pleasure to design the brand identity for MELETIOU a Greek based jewellery company designing beautiful jewellery for beautiful people.
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Work history
    Senior Brand DesignerMakgrafix
    London, United KingdomFreelance
    I provide art direction, brand strategy, and graphic design for start-ups and established brands alike: in-depth market research and benchmarking, concept creation to full identity development, bespoke designs for effective product presentations and pitches.
    Founder and Graphic DesignerMakgrafix
    London, United KingdomFreelance
    Under my own venture I worked with clients across a variety of product categories, offering design services including identity design, brand manuals, look books, packaging, and POS.
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  • Print Design
  • Logo Design
  • Visual Identity
  • Branding Identity
  • Exhibition Branding
  • Art Directon
  • Brand Collaboration
  • Packaging Design
  • Apparel Design
  • Editorial Design
    Bachelor of Arts in Graphic Design and Art DirectionSouthampton Solent University
     - Southampton, United Kingdom
    BTEC National Diploma in Graphic DesignBarking & Dagenham College
     - London, United Kingdom